Illustration of an insect holding a soda and dropping an apple core and other litter on the ground all on a white background with a red outer edge and slash across the image
The litterbug cartoon was first introduced in 1952 by the Pennsylvania Resources Council and was updated in 1997. The telephone number 888-LITTERBUG was for the Pennsylvania litterbug hotline, which could be called to report a person caught littering. The phrase ‘Don’t Be a Litterbug’ is now associated with anti-littering campaigns across North America.
Source: Pennsylvania Resources Council (http://prc.org/prc/impact/)