Illustration of a person in a pink suite with cape, white boots and green shorts on a white background with black text
Baldwin &Gleason Co., Ltd. NEW YORK BUTTONS BADGES PAT. AUG 8 1899
The C.F. Blanke Tea & Coffee Company was founded by Cyrus F. Blanke in St. Louis, Missouri and operated from 1889-1940. The mascot for the company was a devil based on a character in a German play, Faust, in which a devil tempts the main character with unlimited knowledge and worldly pleasures. Ergo, the company trademarked a devil character to tempt consumers to purchase their rich coffee blends.
Source: The Antique Advertising Expert. (n.d.). The devil made me drink it! Faust Coffee stirs up temptation. Retrieved from http://www.antiqueadvertisingexpert.com/the-devil-made-me-drink-it-faust...