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Federal Express Don't Panic

Federal Express Don't Panic Advertising Button Museum
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Federal Express Don't Panic button back Advertising Button Museum
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DON'T PANIC! FEDERAL EXPRESS
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White text on an orange button. 

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FedEx, once known as Federal Express, is a global transportation and courier delivery service based in the United States. Federal Express was founded in 1971 by Frederick Smith, as a viable alternative to the United States Postal Service - its first flight had 14 planes and a mere 186 packages. Today, the company ships thousands of packages and parcels worldwide every day. In the 1970s, one of Federal Express' most recognizable advertising slogans was "Don't Panic!" Federal Express prided itself on getting packages to their destination in a timely and stress-free manner, allowing their customers a panic free experience. 

Sources: 

Connecting People and Possibilities: The History of FedEx. FedEx. Retrieved from http://about.van.fedex.com/our-story/history-timeline/history/

Taneja, N. (2008) Flying Ahead of the Airplane. New York. Ashgate Publishing. Retrieved from https://books.google.com/books?id=mPQGDAAAQBAJ

​Scarce Early-Mid 1970s Federal Express (FedEx) "Don't Panic" Advertising Slogan Badge. The Flying Tiger Antiques - Historical Collectibles and Americana. Retrived from http://www.flyingtigerantiques.com/mm5/merchant.mvc?Screen=PROD&Store_Co...

Catalog ID: 
AD0639
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