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Fleischmanns Yeast

Fleischmanns Yeast Advertising Button Museum
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Fleischmanns Yeast button back Advertising Button Museum
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Text on Button: 
JOHN DOUGH RAISED ON FLEISCHMANN'S YEAST
Image Description: 

Illustration of a person made of bread wearing a bakers hat and a white apron with black text on it, all on a blue background

Back Paper / Back Info: 

BASTIAN BROS. CO. Mfrs. of Cellulois Novelties Rochester, NY

Curl Text: 

BASTIAN BROS CO ROCHESTER NY.

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Additional Information: 

This button is advertising Fleishmann's Yeast which is a brand of yeast sold to both consumer and industrial markets in the United States and Canada. The company was founded by Charles Louis Fleischmann, his brother Maximillian, and James Gaff in 1868. It is currently owned by Associated British Foods.

Since yeast is a common ingredient in breads, this button plays on the word "dough." John Dough is alluding to the placeholder name John Doe which is commonly used for a man whose true identity is unknown or must be withheld in a legal action, case, or discussion. It can also be used to refer to a corpse or hospital patient whose identity is unknown.

Catalog ID: 
AD0404
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