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Flip Social Lubricators Button Museum
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Flip  button back Social Lubricators Button Museum
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Red with black polka-dots text over white background. ​​​​​

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Opened in May of 1978 by musician, John Woods, Flip is a vintage clothing store that is well known for its imports of American vintage clothing. Operating in Newcastle, England, John opened the store upon returning to the city following his breakup with his band, Vinegar Joe. Well-known for its variety of vintage items, the store was a popular destination in the area. Eventually, John established a business relationship with Paul Wolf, who owned a store named Flip in King's Road, London. As part of their deal, John changed the name of the store to Flip of Hollywood on the condition that his store remained independent. Eventually, as business continued to grow, Flip began to expand with stores opening in New York, California, Glasgow, Edinburgh amongst others.

The demand for vintage clothing grew as people craved a sense of individuality in their fashion and turned away from mainstream stores. For a number of years, Flip remained a popular brand. Over time, however, Flip began to diminish in business, forcing the brand to close many of its stores in the process. Eventually, only the Flip in Newcastle remained, which continues to serve as the only Flip store left. With his retirement in 2011, John Wood's son was brought in to take over and has since announced his plans to keep the store going for years to come.​​

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