An illustration of an airplane in the top left with text below. The illustration and text are blue and the background is white.
“Fly the friendly skies of United” is a slogan that was used by United Airlines from 1965 until 1996. The slogan was created by the advertising agency of Leo Burnett, based in Chicago, Illinois. Leo Burnett was part of the advertising revolution of the 1960s. The nineteenth century was dominated by advertisements with a lot of copy explaining the selling arguments in depth. Burnett, along with other agencies, began creating advertisements that had fresh and simple slogans and icons. Burnett worked with United for more than 30 years and eventually created a jingle to go along with the slogan. The slogan was used on the radio and in television commercials. United’s commercials would also feature other songs such as Frank Sinatra’s, “Come Fly with Me,” and John Denver’s, “Leaving on a Jet Plane.” “Fly the friendly skies of United” has recently been revitalized (2013) and used by the company.