White text on a red and blue outer edge and a black and white photograph on a white background
This button may have been produced for the Committee to Re-Elect the President, a fundraising organization for President Richard Nixon's administration . The acronym for the organization is CRP, but was mocked with the use of CREEP. CRP was known for its involvement with the Watergate scandal in addition to its fundraising activities.
Richard Nixon was the Vice-President under President Dwight Eisenhower from 1953 to 1961. He was elected as President in 1968. In 1972, the Democratic Party nominated South Dakota Senator George McGovern as their candidate to run against the incumbent Nixon. This was the first election in which the 26th Constitutional Amendment was in effect, allowing citizens to vote at the age of 18. McGovern ran on an anti-war platform, but Nixon was re-elected in a landslide. The break-in at the Watergate Hotel happened during July of the election year, but the resulting investigation did not lead Nixon to resign until 1974.