Button shows concentric circles of pink, purple, light blue, and green from the outside in, and pink hour and minute hands over a yellow center. White text and a corporate logo appear at the top of the purple circle, with more white text at the bottom.
This button was issued in conjunction with a series of art clocks created in 1968 by Peter Max for General Electric. Six different art clocks were available, with the button pictured representing the "Wow Now" version. Peter Max is a pop artist known for his use of vibrant colors and psychedelic designs, which gained increasing popularity during the counterculture movement of the 1960s and 1970s. His work has been used in advertising, posters, and other commercial products.