Photograph of a cow on a white background in the center of the button with a blue outer edge with white text
THE WHITEHEAD & HOAG CO. BUTTONS, BADGES, NOVELTIES AND SIGNS NEWARK, N.J.
This button advertises the use of Jersey cows, the breed most commonly used for production of dairy products. Named for the area of England that they originate from, the cows' low maintenance costs, generally good mood, and high yields of milk make it historically popular for farming.
The button features Elsie the Cow, mascot of the Borden Dairy Company and one of the most famous advertising icons of the century. Elsie the Cow was originally a cartoon introduced in 1936 as a symbol of the perfect dairy cow, but starting in 1939 and running through the 1940s a series of living cows were selected to be Elsie. The cartoon mascot continued to be popular from the 1940s to the 1960s, and was featured in theme parks, musicals, and was given numerous awards from cities across the United States. Elsie can still be seen on advertisements by Eagle Brand, the successor to the Borden Company.
Elsie the Cow. (n.d.). Retrieved September 18, 2015 from: https://en.wikipedia.org/wiki/Elsie_the_Cow
Jersey Cattle. (n.d.). Retrieved September 18, 2015 from: https://en.wikipedia.org/wiki/Jersey_cattle