Illustration of a blue lizard and a furry brown creature sitting in front of a television on a white background with pinkish red text above.
This button is most likely referencing the Action for Children’s Television (ACT), which was founded in 1968 by activist Peggy Charren. ACT was founded in an effort to encourage program diversity and eliminate commercial abuses in children’s television programming. Charren’s work with ACT culminated in the passage of the Children’s Television Act of 1990 and the organization was disbanded in 1992 because they had met the goals they set out to accomplish. In 1986, Charren co-authored the TV-Smart Book for Kids, teaching children to make informed decisions about what they watch.