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Goldwater in Your Heart

Goldwater in Your Heart Political Button Museum
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Goldwater in Your Heart button back Political Button Museum
Text on Button: 
IN YOUR HEART YOU KNOW HE'S RIGHT
Image Description: 

Black text on white background, red heart and black-and-white photograph in the center. 

Curl Text: 

(union bug) A.G. Trimble Co. Pittsburg PA (illegible)

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Additional Information: 

Barry Goldwater unsuccessfully ran in the 1964 presidential election against incumbent Lyndon B. Johnson, who took over after John F. Kennedy was assassinated. Johnson was still positively associated with Kennedy's popularity and won 61.1% of the popular vote, the highest margin since 1820. Goldwater's slogan, "In Your Heart You Know He's Right" was parodied by Johnson's campaign with the phrases "In Your Guts, You Know He's Nuts" and "In Your Heart, He's Too Far Right". 

Catalog ID: 
PO0494
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