Illustration of a grey elephant's head wearing a black hat and tie and holding a large black toothbrush on a yellow background with red text along the bottom
In the 1950s, the New Zealand Department of Health published a poster featuring a variation on this illustration along with the slogan “An Elephant Never Forgets. Clean your teeth after meals and before bed.” The poster was one of a series of which aimed to promote dental hygiene in children.
Archives New Zealand. (2012, June 27). An elephant never forgets. [Image scan]. Flickr. https://www.flickr.com/photos/archivesnz/15866594818