Gold text on a black background with a gold outer edge.
copyright symbol 1963 A.G. TRIMBLE CO PITTSBURUGH PA
Designed to show the chemical formula for water, H2O, in gold, this button was issued for Barry Goldwater, U.S. Senator from Arizona from 1953-1965 and 1969-1987. Running on a conservative platform, Goldwater was the Republican party's presidential nominee in 1964. In his acceptance speech, Goldwater paraphrased the Roman orator Cicero by saying "Extremism in the defense of liberty is no vice. And let me remind you also that moderation in the pursuit of justice is no virtue," a phrase for which Goldwater is remembered.
Goldwater and his running mate William E. Miller lost the election to incumbent president Lyndon Johnson and Hubert H. Humphrey. Johnson received 486 electoral votes, while Goldwater won only 52 and just six states.