White block text on an outer yellow edge around an illustration of Ronald McDonald
CARLSON MKTG. GROUP LTD. 1-416-236-1991
McDonald's McHappy Day was established in Canada in 1977 by George Cohon, founder of McDonald's Canada and Ronald McDonald House Charities Canada. Since its inception, the event has raised over $56 million for Ronald McDonald Houses and communities across Canada. Today it is an annual fundraising event celebrated around the world. Individual McDonald's locations participate by donating a percentage of the day's sales to charity. Contributions mostly go to Ronald McDonald Houses but also to other local charities.
Our History. (n.d.). Retrieved January 22, 2019, from https://www.mcdonalds.com/ca/en-ca/about-us/our-history.html
McDonald's Canada. (2016, May 03). McHappy Day: Serving-up nationwide happiness. Retrieved January 22, 2019, from https://www.newswire.ca/news-releases/mchappy-day-serving-up-nationwide-...