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I heart Busy Beaver

I heart Busy Beaver button back Button Museum
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I heart Busy Beaver button back Button Museum
Text on Button: 
I Heart (Beaver Face)
Image Description: 

A very busy beaver, a red heart, and a black "I" over blue background. 

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Additional Information: 

This is a Busy Beaver Button Company variation of the I heart NY logo that was created in 1977 by Milton Glaser for an ad campaign created by advertising agency Wells Rich Greene. The marketing campaign was sought by then-Deputy Commissioner William S. Doyle to increase tourism in the state of New York. The campaign was a wild success. The original sketch of the logo is permanently on display at the MOMA.

The logo has become iconic in pop-culture and has been imitated in many forms around the world.

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