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I Heart Logan Square

I Heart Logan Square I Heart Button Museum
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I Heart Logan Square button back I Heart Button Museum
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I Heart Logan Square
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Illustration of eagle statue behind black and white sketched text over yellow background. 

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BUTTONS BY BUSYBEAVER.NET BUTTONS BY BUSYBEAVER.NET

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Logan Square is one of the 77 city-designated community areas as well as a smaller neighborhood located within that community area on the northwest side of the City of Chicago. The Logan Square neighborhood is centered on the public square that serves as its namesake. The community area and neighborhood are named for General John A. Logan who served in the Civil War, and later in Congress. Originally developed by early settlers in the 1830s, the community was annexed into the City of Chicago in 1889 and renamed Logan Square. Many of its early residents were English or Scandinavian origin, mostly Norwegians and Danes, along with both a significant Polish and Jewish population that followed. Today, the neighborhood is home to a diverse population including Latinos, a number of ethnicities from Eastern Europe, and African-Americans.

This is a variation of the I heart NY logo that was created in 1977 by Milton Glaser for an ad campaign created by advertising agency Wells Rich Greene. The marketing campaign was sought by then-Deputy Commissioner William S. Doyle to increase tourism in the state of New York. The campaign was a wild success. The original sketch of the logo is permanently on display at the MOMA.

The logo has become iconic in pop-culture and has been imitated in many forms around the world.

Catalog ID: 
IL0061
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