Black lettering and a red heart on white background.
Milad Oldsmobile-Chevrolet Inc. is a car dealership in Amherst, Ohio. The company was owned and operated by WWII veteran Milad Henry Abraham from 1952 to 1989. In 1966, his dealership of new and used cars became the first major business on Amherst’s sprawling Route 58. Abraham died in 2005.
This is a variation of the I heart NY logo that was created in 1977 by Milton Glaser for an ad campaign created by advertising agency Wells Rich Greene. The marketing campaign was sought by then-Deputy Commissioner William S. Doyle to increase tourism in the state of New York. The campaign was a wild success. The original sketch of the logo is permanently on display at the MOMA.
The logo has become iconic in pop-culture and has been imitated in many forms around the world.