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I Heart TV

I Heart TV I Heart Button Museum
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Additional Images: 
I Heart TV button back I Heart Button Museum
Text on Button: 
I (heart shape) TV
Image Description: 

Black text and a red heart on a white background

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INSTIGATOR

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The I heart NY logo was created in 1977 by Milton Glaser for an ad campaign created by advertising agency Wells Rich Greene. The marketing campaign was sought by then-Deputy Commissioner William S. Doyle to increase tourism in the state of New York. The campaign was a wild success. The original sketch of the logo is permanently on display at the MOMA.

The logo has become iconic in pop-culture and has been imitated in many forms around the world.

TV is an abbreviation for Television. A TV is an electronic object that transmits images and audio through a wire. The first known use of the word occurred in 1945.

Catalog ID: 
IL0079
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