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I Love A.I.P.

I Love A.I.P. I Heart Buttons Button Museum
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I Love A.I.P. button back I Heart Buttons Button Museum
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I ♥ A.I.P.
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Blue text and a red heart on a white background

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AIP BX 3737 SIM CA93063

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A.I.P. is likely referring to the American Independent Party. The American Independent Party was organized on July 8, 1967, at a convention in Bakersfield, California. The reason for its formation is to support Alabama Governor George C. Wallace in earning a new party ticket for the 1968 presidential election, which became successful. Its goal is to support “limited constitutional government, with emphasis on the rights of the several states to govern their own local affairs and educational systems without federal bureaucratic or court interference.” It has kept important American principles that the Democratic and Republican parties ignored. Today people have been supporting the American Independent Party for leadership.

This is a variation of the I heart NY logo that was created in 1977 by Milton Glaser for an ad campaign created by advertising agency Wells Rich Greene. The marketing campaign was sought by then-Deputy Commissioner William S. Doyle to increase tourism in the state of New York. The campaign was a wild success. The original sketch of the logo is permanently on display at the MOMA.

The logo has become iconic in pop-culture and has been imitated in many forms around the world.


American Independent Party. (n.d.). History of the American Independent Party. Retrieved June 25, 2021, from

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