| Category | |
|---|---|
| Additional Images |
|
| Sub Categories | |
| Text on Button | I ♥ the Arden |
| Image Description | White text and a red heart on a black background |
| Back Style | |
| The Shape | |
| The Size | |
| Additional Information | Arden Theatre Company was founded in Philadelphia, PA by Terrence J. Nolen, Amy Murphy, and Aaron Posner, and produces plays in a variety of genres and styles. The theatre started small, and has expanded its reach over time to include classes for children and theater outreach for the entire Philadelphia community. The "I love" and "I heart" logos have become iconic in pop-culture and have been imitated in many forms around the world. The original form of the "I heart" and "I love" logos was the I heart NY logo created in 1977 by Milton Glaser for an ad campaign created by advertising agency Wells Rich Greene. The marketing campaign was sought by then-Deputy Commissioner William S. Doyle to increase tourism in the state of New York. The campaign was a wild success. The original sketch of the logo is permanently on display at the MOMA. |
| Sources |
About. (n.d.). Retrieved from https://ardentheatre.org/about/ |
| Catalog ID | IL0114 |