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I Love Cash

I Love Cash I ♥ Buttons Button Museum
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I Love Cash button back I ♥ Buttons Button Museum
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Text on Button: 
I ♥ CASH
Image Description: 

Black text on a white background with a red heart.

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This is a variation of the I heart NY logo that was created in 1977 by Milton Glaser for an ad campaign created by advertising agency Wells Rich Greene. The marketing campaign was sought by then-Deputy Commissioner William S. Doyle to increase tourism in the state of New York. The campaign was a wild success. The original sketch of the logo is permanently on display at the MOMA.

The logo has become iconic in pop-culture and has been imitated in many forms around the world.

Catalog ID: 
IL0020
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