I Love Lake Champlain

Black text and red image of heart on white background.

Lake Champlain is a 435 square mile lake that is located across the United States and Canada. It reaches the Quebec region in Canada and stretches across Vermont and New York in the United States. Around 72% of the lake’s basin population is from Vermont, making its citizens largely responsible for managing the lake. The lake is named after founder and French explorer Samuel de Champlain, although Mohawk and Abenaki tribes lived in the area for many years. During the Revolutionary War and War of 1812, the lake served as a connecting point for colonial New England forces and a shipbuilding location. 

This is a variation of the "I heart NY" logo that was created in 1977 by Milton Glaser for an ad campaign created by advertising agency Wells Rich Greene. The marketing campaign was sought by then-Deputy Commissioner William S. Doyle to increase tourism in the state of New York. The campaign was a wild success. The original sketch of the logo is permanently on display at the MOMA. The logo has become iconic in pop-culture and has been imitated in many forms around the world.