I Love Milwaukee

I Love Milwaukee I heart Button Museum
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Additional Images: 
I Love Milwaukee button back I heart Button Museum
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Text on Button: 
I Love Milwaukee!
Image Description: 

White heart and text over red background. 

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This is a variation of the I heart NY logo that was created in 1977 by Milton Glaser for an ad campaign created by advertising agency Wells Rich Greene. The marketing campaign was sought by then-Deputy Commissioner William S. Doyle to increase tourism in the state of New York. The campaign was a wild success. The original sketch of the logo is permanently on display at the MOMA.

Catalog ID: 
IL0044
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