I Love New York 1

I Love New York 1 I Heart Buttons Button Museum
Category
I ♥ Buttons
Additional Images
I Love New York 1 button back I Heart Buttons Button Museum
Sub Categories
Illustrations
Hearts
Text on Button I ♥ New York
Image Description

Black text and red heart on white background. 
Curl Text N.G. SLATER CORP., N.Y.C. 11
Back Style
Locking pin
The Shape
Circle
The Size
2 inch
The Manufacturer
N.G. Slater Corp.
Additional Information

The I heart NY logo was created in 1977 by Milton Glaser for an ad campaign created by advertising agency Wells Rich Greene. The marketing campaign was sought by then-Deputy Commissioner William S. Doyle to increase tourism in the state of New York. The campaign was a wild success. The original sketch of the logo is permanently on display at the MOMA.

The logo has become iconic in pop-culture and has been imitated in many forms around the world.
Sources

Barron, J. (2023, March 20). A campaign to remind us that we love New York (city). The New York Times. https://www.nytimes.com/2023/03/20/nyregion/love-new-york-campaign.html…;
Catalog ID IL0003