I Love New York 1

I Love New York 1 I Heart Buttons Button Museum
Category: 
Additional Images: 
I Love New York 1 button back I Heart Buttons Button Museum
Sub Categories: 
Text on Button: 
I ♥ New York
Image Description: 

Black text and red heart on white background. 

Curl Text: 

N.G. SLATER CORP., N.Y.C. 11

Back Style: 
The Shape: 
The Size: 
The Manufacturer: 
Additional Information: 

The I heart NY logo was created in 1977 by Milton Glaser for an ad campaign created by advertising agency Wells Rich Greene. The marketing campaign was sought by then-Deputy Commissioner William S. Doyle to increase tourism in the state of New York. The campaign was a wild success. The original sketch of the logo is permanently on display at the MOMA.

The logo has become iconic in pop-culture and has been imitated in many forms around the world.

Catalog ID: 
IL0003
Share with your friends: