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I Love New York 1

I Love New York 1 I Heart Buttons Button Museum
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I Love New York 1 button back I Heart Buttons Button Museum
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I ♥ New York
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Black text and red heart on white background. 

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The I heart NY logo was created in 1977 by Milton Glaser for an ad campaign created by advertising agency Wells Rich Greene. The marketing campaign was sought by then-Deputy Commissioner William S. Doyle to increase tourism in the state of New York. The campaign was a wild success. The original sketch of the logo is permanently on display at the MOMA.

The logo has become iconic in pop-culture and has been imitated in many forms around the world.

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