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| Additional Images |
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| Text on Button | I (heart) NY |
| Image Description | Black text and a red illustration of a heart |
| Curl Text | copyright Best Seal Corp., New York 10013 1978 |
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| Additional Information | The I heart NY logo was created in 1977 by Milton Glaser for an ad campaign created by advertising agency Wells Rich Greene. The marketing campaign was sought by then-Deputy Commissioner William S. Doyle to increase tourism in the state of New York. The campaign was a wild success. The original sketch of the logo is permanently on display at the MOMA. The logo has become iconic in pop-culture and has been imitated in many forms around the world. |
| Sources |
Barron, J. (2023, March 20). A campaign to remind us that we love New York (city). The New York Times. https://www.nytimes.com/2023/03/20/nyregion/love-new-york-campaign.html…; |
| Catalog ID | IL0055 |