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I Love NW

I Love NW I ♥ Buttons Busy Beaver Button Museum
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I Love NW back I ♥ Buttons Busy Beaver Button Museum
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I ♥ NW
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Black text with red heart in place of "love" on white background.

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The I heart NY logo was created in 1977 by Milton Glaser for an ad campaign created by advertising agency Wells Rich Greene. The marketing campaign was sought by then-Deputy Commissioner William S. Doyle to increase tourism in the state of New York. The campaign was a wild success. The original sketch of the logo is permanently on display at the MOMA.

The logo has become iconic in pop-culture and has been imitated in many forms around the world.


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