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I Love to Sing

I Love to Sing I Heart Buttons Button Museum
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I Love to Sing button back I Heart Buttons Button Museum
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Black text and a red illustration of a heart

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The I heart NY logo was created in 1977 by Milton Glaser for an ad campaign created by advertising agency Wells Rich Greene. The marketing campaign was sought by then-Deputy Commissioner William S. Doyle to increase tourism in the state of New York. The campaign was a wild success. The original sketch of the logo is permanently on display at the MOMA.

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