I Love Your Wife

I Love Your Wife I Heart Buttons Button Museum
Additional Images: 
I Love Your Wife button back I Heart Buttons Button Museum
Sub Categories: 
Text on Button: 
I (heart) YOUR WIFE
Image Description: 

Black text and a red hear on a white background

Curl Text: 

I (heart) ORDERS POWERLINE 77920

Back Style: 
The Shape: 
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Additional Information: 

This is a variation of the I heart NY logo that was created in 1977 by Milton Glaser for an ad campaign created by advertising agency Wells Rich Greene. The marketing campaign was sought by then-Deputy Commissioner William S. Doyle to increase tourism in the state of New York. The campaign was a wild success. The original sketch of the logo is permanently on display at the MOMA.

The logo has become iconic in pop-culture and has been imitated in many forms around the world.

Catalog ID: 
IL0013
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