Black lettering and bold white shadow lettering on orange background.
c. 1973 Swib Industries 4813 Kingston Lisle IL 60532 (Suburb of Chicago) Telephone (312)968-7458
Although the act of streaking has been popular since the mid-1960s, the term "streaking" was first used in 1973. The term was coined during a mass nude run at the University of Maryland. Streaking is different from nudism, because the streaker intends to be noticed by an audience. It is also different from "flashing", in that it is not intended to shock the victim. Perhaps the most widely seen streaker in history was 34-year-old Robert Opel, who streaked across the stage flashing the peace sign on national television during the 46th Annual Academy Awards in 1974. The high point of streaking's pop culture significance was in 1974, when thousands of streaks took place around the world. A wide range of novelty products were produced to cash in on the fad, including buttons, patches, and t-shirts.