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On December 20, 1978, the science-fiction thriller Invasion of the Body Snatchers, based on the 1956 film of the same name, was released. The film, starring big names like Donald Sutherland, Leonard Nimoy, and Jeff Goldblum, was about a health inspector's discovery that aliens were replacing humans with emotionless duplicates. To ensure that it would be a box-office hit, buttons, posters, and other paraphernalia were distributed in the months before the film's release. The advertisements paid off and the film was a hit with audiences, and continues to be considered one of the best film remakes in movie history.
Invasion of the Body Snatchers (1978 film). (n.d.). Retrieved September 6, 2015 from: https://en.wikipedia.org/wiki/Invasion_of_the_Body_Snatchers_%281978_film%29