I've Got Something Special

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The phrase “I’ve got something special… Ask me!” is likely in relation to a popular advertising campaign by Heileman’s Beer or the G. Heileman Brewing Company of La Crosse, Wisconsin. Heileman’s Special Export Light gained popularity in the 1980s, with Heileman’s Brewing creating a variety of pinback buttons, patches, and other merchandise for their beer selection throughout the mid-20th century. Utilizing phrases such as “Ask me about Heileman Light,” and the “I’ve Got Something Special – Ask me!” motif, these items were often intended as flair for bartenders and servers in order to promote the sale of their brand's brews. Heileman’s was eventually acquired by Pabst Blue Ribbon, who as of June 2025 continues to oversee the popular brands and intellectual holdings associated with G. Heileman Brewing.