Capitalized white text on a red (top) and blue (bottom) background.
This is a French translation of the campaign slogan "I Like Ike" (literally, "I Love Ike"), promoting Dwight D. Eisenhower during his first campaign for president on the Republican ticket in 1952. Richard Nixon was his running mate as vice-president. Eisenhower soundly defeated Adlai Stevenson, a Democrat from Illinois, in the 1952 election to become the 34th President of the USA. He was reelected in 1956 and began his second term the following year.