Red white and blue text with an shield illustration with wings on a white background
L.J. Imber Co. Chicago
Jewel (now Jewel-Osco) is an Illinois supermarket chain. They started the Jewel Heroic Americans Club in January 1942 to sell Defense Stamps. If you went to a Jewel store and bought a 10 cent Defense Stamp for the war effort, you would get “a beautiful album and a series of 30 poster stamps of ‘Heroic Americans.” School children would get a Jewel Heroic Americans Club button when they bought their first stamp. After buying 10 stamps, children could enter a patriotic essay contest for prizes including more defense stamps.
(16 Jan 1942). Jewel gives free ‘Heroic Americans’ booklet to Defense Stamp purchasers. The Daily Herald (Chicago, Illinois). P9. Retrieved from https://www.newspapers.com/image/37213803/?terms=jewel%2B%22heroic%2Bame...