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Joe Jacobs Chevrolet Smiley

Joe Jacobs Chevrolet Smiley Smileys Button Museum
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Joe Jacobs Chevrolet Smiley button back Smileys Button Museum
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Image Description: 

Illustration of a traditional yellow smiley face design but with bigger eyes and a bigger open mouth smile

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Joe Jacobs Chevrolet Wilmette, Ill.

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This button depicts a smiley face that was trademarked by the Joe Jacobs Chevrolet Dealership of Wilmette, IL from 1971-1992. Although markedly similar to the classic smiley face, this trademarked iteration features larger, more, irregular features and a more open smile.

The classic yellow smiley face is comprised of a yellow circle, two black dots for eyes and a black arc ending in serifs for a mouth. It  was designed in 1963 by by commercial artist, Harvey Ross Ball who was commissioned by The State Mutual Life Insurance Company to create a happy face to raise the morale of their employees. Neither Ball nor the company copyrighted this smiley, so it was continually used by other businesses in their promotions.

Sources:
Joe Jacobs Chevrolet Co. Trademarks. (n.d.). Retrieved July 05, 2016, from https://trademarks.justia.com/owners/joe-jacobs-chevrolet-co-117439/

Trademarks owned by Joe Jacobs Chevrolet Co. (n.d.). Retrieved July 05, 2016, from https://inventively.com/search/trademarks/owner/JOE%20JACOBS%20CHEVROLET%20CO.  

Catalog ID: 
SM0106
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