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Johnson Political Button Museum
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Johnson button back Political Button Museum
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White text on a red stripe with a white border and blue above and below

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In 1964, Incumbent President Lyndon B. Johnson ran for president against Republican Barry Goldwater with Hubert Humphrey as his Vice Presidential running mate. Johnson won in a landslide victory. He carried 44 states and 486 electoral college votes while Goldwater won 6 states and 52 electoral college votes. Additionally, Johnson's popular vote was 61% - the highest since James Monroe's 1820 re-election. Johnson's presidency is mainly known for the "War on Poverty," civil rights movement, and increased involvement in the Vietnam War, for which he garnered much criticism.

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