Color image of J.R. Ewing(Larry Hagman) wearing a brown cowboy hat and a suit. The words "J.R. Ewing for President" in black capital letters are listed on the top of the button. The illustration and words are over an American flag background.
DIST. ONE STOP. CA. 91754 ©1980 LORIMAR PROD INC.
John Ross "J. R." Ewing, Jr. is a character played by Larry Martin Hagman on the soap opera Dallas (1978–91) and its spin-offs, including the revived Dallas series (2012–13). J.R was the centerpiece of the show and was depicted as a covetous, egocentric, manipulative and amoral oil baron. David Jacobs, the show's creator, recounted the character as the villain-as-protagonist, a combination of hero and villain. Jacobs links the popularity of the character's unapologetic commitment to self-interest to the Ronald Reagan's Presidency and the shift of the culture that would perceive greed to be O.K.
Sources: Jacobs, David. (1990, April 15). TV VIEW; When the Rich And the Powerful Were Riding High. The New York Times. Retrieved from: http://www.nytimes.com/1990/04/15/arts/tv-view-when-the-rich-and-the-powerful-were-riding-high.html.