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| Text on Button | Just View It! ALA Video Round Table |
| Image Description | Photograph of an audience wearing glasses with white text |
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| Additional Information | The American Library Association’s Film and Media Round Table (FMRT) supports video and media collections in all formats—from film and videotape to streaming and digital production—by uniting librarians, archivists, educators, scholars, and media professionals. Through advocacy, resource sharing, and professional development, FMRT promotes audiovisual content as an essential part of library services. Founded in 1876, the ALA is the world’s largest library association. The image features a crowd wearing 3D glasses, emphasizing the theme of "viewing" and connecting to film or video watching, especially in a cinematic or immersive setting. Taken by J.R. Eyerman for Life Magazine, the photo captures audience members with 3D glasses during the premiere of “Bwana Devil,” the first full-length, color 3D film, on November 26, 1952, at Hollywood's Paramount Theater. |
| Sources |
Cosgrove, J. (n.d.). LIFE at the Movies: When 3-D Was New. Life. Retrieved September 14, 2025, from https://www.life.com/arts-entertainment/3-d-movies-revisiting-a-classic-life-photo-of-a-rapt-film-audience/ FRMT. (n.d.). FMRT Mission. Film & Media Round Table. Retrieved September 14, 2025, from https://www.ala.org/fmrt#:~:text=FMRT%20Mission,quality%20universe%20of%20video%20programming Film & Media Round Table. (n.d.). Film & Media Round Table. FRMT. Retrieved September 14, 2025, from https://www.ala.org/fmrt/aboutvrt/aboutvrt? J.R. Eyerman. (2025, July 18). In Wikipedia. Retrieved September 14, 2025, from https://en.wikipedia.org/wiki/J._R._Eyerman |
| Catalog ID | CL0359 |