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Koveralls

Koveralls Advertising Button Museum
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Koveralls button back Advertising Button Museum
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KOVERALLS LOOK FOR THE LABEL
Image Description: 

Red illustration of a two horses and two people and a pair of coveralls with black text above and below on a white background

Curl Text: 

BASTIAN BROS. CO., ROCHESTER N.Y.

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Koveralls, a line of denim children’s playsuits, were debuted by Levi Strauss & Co. in 1912. Koveralls were promoted with the slogan, “Koveralls Keep Kids Kleen,” and were the first garment line sold nationally by the company, and one of its most popular early products.

Catalog ID: 
AD0593
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