Red text on a yellow background with an illustration of a person in a suit and tie holding a briefcase and running while looking at their watch in the center of the button
BUTTONS BY EMRESS SPECIALTY CO NEW YORK 10, NY union bug
The Long Island Rail Road began advertising their line of diesel trains during the late 1950s and 1960s with their new “Dashing Dan” herald. The company had recently replaced the last of their steam engines, and was taking on a new look when Dan was introduced in 1957 and became the official herald in 1959. Dan could be seen on transport trains, passenger cars, and machinery and was designed to appeal to the common working man. In 1962 a female counterpart called “Dashing Dottie” was introduced, meant to appeal to the women who were becoming a vital part of the workforce. The two “dashing” workers were replaced in 1966, but can still be found on some old train cars.
Castelli, Al. (n.d.). LIRR Symbols, Logos, & Heralds. [Web blog post]. Retrieved from: http://www.trainsarefun.com/lirr/lirrlogos.htm