Maltex And Maypo Health Club

Maypo was a maple flavored oatmeal cereal that was originally manufactured by the Maltex Corporation. It was created in 1953 by Herbert A. Bahrenberg. Maltex corporation introduced a health club that customers could join as a means to promote eating a healthy breakfast. Pins were issued to members.

Despite its beginnings as a potential tax write-off for a failing product, the 1956 ad campaign featuring "Marky" became incredibly successful, boosting sales of Maypo by 78%.