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Matilda Bay Cooler

Matilda Bay Cooler Advertising Button Museum
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Matilda Bay Cooler button back Advertising Button Museum
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ATILDA BAY COOLER TM
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Purple text and a illustration of a palm tree on an orange background.

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Matilda Bay Coolers were a popular wine cooler brand crafted by the Miller Brewing Company from 1987 to 1989. The coolers were advertised as an Australian-themed alcohol with a kangaroo mascot named Skippy. By 1989, the coolers were the fourth highest selling wine cooler, but only "held 7.5 percent of the market" (Lazarus, 1989).  Miller decided to discontinue the coolers as sales declined further (Lazarus, 1989). 

Source: Citation: Lazarus, G. (1989, September 7). Miller to Cap Wine Cooler Business. Chicago Tribune. Retrieved from http://articles.chicagotribune.com/1989-09-07/business/8901100963_1_wine....

Catalog ID: 
AD0405
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