You are here

Mickey Mouse Buy Wesley's Bread

Mickey Mouse Buy Wesley's Bread Entertainment Busy Beaver Button Museum
Additional Images: 
Mickey Mouse Buy Wesley's Bread back Entertainment Busy Beaver Button Museum
Text on Button: 
Image Description: 

Image of Mickey Mouse with red and black text on white background.

Back Style: 
The Shape: 
The Size: 
Year / Decade Made: 
Additional Information: 

Created as part of a series of advertisements that licensed the Mickey Mouse character to encourage the sale of bread and other consumer goods, products featuring Mickey Mouse became common place in America during the mid to late 1930's. The manufacturer, and the man responsible for this artifact’s creation, was Herman ‘Kay” Kamen. Starting in July 1932, Kamen became a licensing agent of the Walt Disney Company. Under Kamen, the company began to license its characters to thousands of consumer products. Toys, napkins, wallpaper, comics, and hairbrushes were a variety of products that would be created with Mickey’s likeness. In 1934, General Foods would pay one million dollars to have Mickey Mouse cut-outs on their cereal boxes. By 1935, the number of Disney licensed products sold amounted to over $35,000,000 in sales, quickly outpacing the revenue from films. Kamen’s and Disney’s mass licensing of characters for consumer goods would be so successful that it would begin a marketing trend, as other advertisers followed suit.


Gluck, K. (2012, June 8). Selling Mickey: The Rise of Disney Marketing. Retrieved January 19, 2020, from 

Kay Kamen. (n.d.). Retrieved January 19, 2020, from

Lansdown, M. (n.d.). Retrieved January 18, 2020, from

Lesjak, D. (2011, December 19). The Season of Giving: Walt, Kay, and Disney Gifts. Retrieved January 18, 2020, from

Catalog ID: 
Share with your friends: