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Milwaukee Invites You

Milwaukee Invites You Event Button Museum
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Milwaukee Invites You button back Event Button Museum
Text on Button: 
MILWAUKEE INVITES YOU A BRIGHT SPOT
Image Description: 

Black text on a white background with a red circle with white text and an illustration of a skyline

Back Paper / Back Info: 

THE WHITEHEAD & HOAG CO. 
BUTTONS BADGES NOVELTIES AND SIGNS 
NEWARK, N.J.

Curl Text: 

union bug

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Additional Information: 

The "bright spot" that is Milwaukee began in 1846, it is the biggest city in Wisconsin, located on the Western shore of Lake Michigan. The Native Americans called it, Millioke (i.e., good, beautiful, & pleasant land), evolving into the English form of what we now call; Milwaukee. During the early twentieth century, the city was in search of a catchy slogan to attract more people to the area, and came up with ‘A Bright Spot’ in efforts to increase tourism and new residents. The slogan has been through tremendous ups and downs, yet did not stick with the locals as it was on again/off again from 1901 to the 1930s. Today, despite not having an official slogan, Milwaukee is considered a bright spot to the 22.5 million people who visit the city each year.  

Source: Milwaukee-Wisconsin Journal Sentinel. (2016). Bright spot. Retrieved from http://archive.jsonline.com/greensheet/past-milwaukee-slogans-touted-city-as-a-bright-spot-and-genuine-american-b99647934z1-364798741.html

Catalog ID: 
EV0298
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