You are here

Mr. Peanut

Mr. Peanut Advertising Button Museum
Additional Images: 
Mr. Peanut button back Advertising Button Museum
Text on Button: 
Mr. Peanut
Image Description: 

Black/white illustration of Mr. Peanut - peanut with arms, legs, tophat, cane and monocle - appears over a yellow background with red text. 

Back Style: 
The Shape: 
The Size: 
Year / Decade Made: 
Additional Information: 

Planters Peanuts' iconic mascot stems from a creative winning contest entry from a fourteen year-old Virginia schoolboy, Antonio Gentile. His drawing was modified slightly (spats, top hat, monocle and cane) and has evolved over the years since its public debut in the Saturday Evening Post in 1918. Mr. Peanut has promoted the country's first roasted peanut company every since.

A 2006 contest to choose what accouterment to add to Mr. Peanut's wardrobe resulted in no change. The public has grown to love Mr. Peanut, as is, it seems. In 2010, Planters' gave Mr. Peanut a voice with actor Robert Downing Jr.


Mr. Peanut--World Icon K-269. (2012, April 12). Retrieved July 29, 2020, from

Planters. (n.d.). WINGNUT TAKE THE WHEEL. Retrieved July 29, 2020, from

Catalog ID: 
Share with your friends: