Big Boy himself ® in red and white with baby blue highlighting and text in a baby blue outer circle.
[EMRESS?] SPECIALITY CO. 64 W. 23RD ST., N.Y. 10, N.Y.
Big Boy is a national chain of restaurants started in 1936 as Bob’s Pantry in Glendale, California. The iconic “Big Boy” caricature, seen as a statue outside most Big Boy restaurants, is modeled on a young boy, Richard Woodruff, who happened to walk into the original Big Boy restaurant in 1938 as the owner, Bob Wian, was trying to name his signature burger. The Big Boy Club was a long-running advertising campaign. Children could sign up for the club at the restaurant and receive special items and coupons in the mail.