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New Democratic Coalition

New Democratic Coalition Political Button Museum
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New Democratic Coalition button back Political Button Museum
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Illustration of a circle divided into five equal wedges in black, white, red, brown and yellow.  White text on a blue background.

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(union bug)

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After the disastrous and chaotic 1968 Democratic National Convention in Chicago many felt disillusioned with the Democratic Party. A major push was conceived to try and appeal to minority voters and progressive Whites to form a new political coalition for the Democratic Party to tap into as its voter base. To promote this new multi-racial and multi-ethnic coalition promotional and campaign materials were produced to show the new and inclusive version of the party.


New Democratic Coalition: Four Button’s Following The Disastrous 1968 Chicago Convention. (n.d.). Retrieved May 1st, 2018 from

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