New Life Chick

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Text on Button NewLife
Image Description

Illustration of chick hatching from egg and cross with black text on yellow background

Curl Text HAPPY PRODUCTS INC ·123 N. CHICAGO ST · JOLIET,IL 60412 ·(815)722-2010
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The image of a chick breaking out of an egg symbolizes rebirth and beginning a 'new life' in Christianity. This imagery has been associated with Easter, where eggs and chicks represent resurrection and renewal in Christian tradition. Many Christian churches and ministries adopt the name 'New Life,' reflecting their mission to make disciples and spread Jesus's teachings.

In this case, the phrase 'New Life' probably refers to New Life Church, a large, multi-site, non-denominational evangelical church based in Colorado Springs, Colorado. The term 'chick' is likely a typo or misunderstanding of 'church.' It could also have been used playfully by women's church groups to identify themselves as members of the church.

Happy Products Inc. (Joliet, Illinois) produced novelty pin-back buttons during the late 1970s and 1980s, with collectors frequently associating slogan pins with the company. Its distinctive “H” trademark was registered in 1983, with first use recorded in 1981.

Sources

New Life Church. (n.d.). Our history. Retrieved October 28, 2025, from https://newlife.global/our-history/

New Life Church (Colorado Springs, Colorado). (2025, October 2). In Wikipedia. Retrieved October 28, 2025, from https://en.wikipedia.org/w/index.php?title=New_Life_Church_(Colorado_Springs,_Colorado)&oldid=1314615353 

​​USPTO.report. (n.d.). H – Happy Products, Inc. trademark registration (Serial No. 73360262) [Trademark record]. https://uspto.report/TM/73360262

Waxman, O. B. (2023, April 6). Here’s why Easter eggs are a thing. Time. https://time.com/4732984/easter-eggs-history-origins/ 

Catalog ID AD0931