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During 1975 with severe budget issues nearly causing New York to go bankrupt, the D'Agostino grocery store on 3rd Ave. and 25th St. used this slogan as a morale booster and an advertisement pin. The D'Agostino stores are still opened today in New York and have expanded.
Source: Museum of the City of New York - Search Result. (n.d.). Retrieved May 14, 2016, from https://collections.mcny.org/Explore/formats/Badges/Page2