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In 1968 Richard Nixon ran for president with Spiro Agnew as his running mate. Nixon had first become famous as Vice President under Dwight D. Eisenhower, and had been preparing to run for the second time after losing the 1960 presidential election to John F. Kennedy. In 1968 Nixon ran as a Republican against Democratic Hubert Humphrey, calling himself the leader of the "silent majority", and promised voters that he would bring law and order back to the country and would help minorities start small businesses. He won by a small margin, with 43% of the voters against Humphrey’s 42%, and was inaugurated as 37th President of the United States.
Richard Nixon Presidential Campaign, 1968. (n.d.). Retrieved October 25, 2015 from: https://en.wikipedia.org/wiki/Richard_Nixon_presidential_campaign,_1968.