Red white and blue striped background with blue text on the white stripe
This button is from Richard M. Nixon's 1968 U.S. Presidential campaign. Nixon first became well-known to the American people while serving as Vice President under Dwight D. Eisenhower. He ran for President in 1960, but lost the general election to John F. Kennedy. In 1968 Nixon, along with running mate Spiro Agnew, ran as the Republican candidate against the Democrat Hubert Humphrey. Nixon called himself the leader of the "silent majority". He promised voters that he would bring law and order back to the country and help minorities start small businesses. He won by a small margin, with 43% of the voters against Humphrey’s 42%, and was inaugurated as 37th President of the United States.